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Account Based Marketing and the Human Touch

Account-based marketing (ABM) has the promise to become powerful tools in B2B. It offers marketers the opportunity to be more personable and contextually relevant, leading to better ROI. But as with anything new, understanding exactly how to implement it effectively can be daunting.


You’re invited to join us for an exclusive session at gyro as we take a deep dive into the brave new world of ABM: what is it, what does it promise, what are its limitations and how can we make it more human?


Food and drinks will be served.



Event Speakers:

Gordon Young
Editor-in-Chief and Co-Founder
The Drum


Keith Reynolds
Founder and Managing Director LLC.
Programming Chair
AMA New York

Tuesday, October 2, 2018 at 6:00 pm to 8:00 pm

gyro New York 115 Broadway, New York, NY 10006

Event Type

Classes and Workshops


Brand Management, Content Marketing, Data and Analytics, Marketing and Advertising Technology, B2B

Target Audience

Executives, B2B Marketers



Current Member of AMA New York: $20, General Attendees: $35



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