Account Based Marketing and the Human Touch
Account-based marketing (ABM) has the promise to become powerful tools in B2B. It offers marketers the opportunity to be more personable and contextually relevant, leading to better ROI. But as with anything new, understanding exactly how to implement it effectively can be daunting.
You’re invited to join us for an exclusive session at gyro as we take a deep dive into the brave new world of ABM: what is it, what does it promise, what are its limitations and how can we make it more human?
Food and drinks will be served.
Editor-in-Chief and Co-Founder
Founder and Managing Director
AMA New York
Tuesday, October 2 at 6:00 pm to 8:00 pm
gyro New York 115 Broadway, New York, NY 10006
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