Ad Age Custom Webcast: A Smarter Way for TV Advertising
With the advent of advanced data sources and methodologies, marketers have new opportunities to better plan, buy and measure the impact of the advertising investments in what is still by most measures the most effective advertising medium, television. This session will walk attendees through these advancements, the need to more widely adopt audience-based practices, and how all marketers can benefit with more precise understanding of their ad investments.
Wednesday, March 27 at 1:00 pm to 2:00 pm
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