Industry Calendar

Ad Age Custom Webcast: Keys to Data-Driven Omnichannel Effectiveness

The empowered customer wants more. For those brands within the retail industry, success (and survival) requires meeting the rapidly rising bar for customer expectations with exceptional, relevant, and value-oriented experiences. Join guest speaker Brendan Witcher, VP and Principal Analyst from Forrester Research and Wendy White, Sr. Product Marketing Manager from RedPoint Global to learn how

  • Organizations often confuse company-obsession with customer-obsession
  • Connected data is being used to engage and retain digitally-savvy consumers
  • Leading brands deliver automated, real-time interactions in the age of the empowered consumer

Tuesday, June 25 at 1:00 pm

Event Type

Classes and Workshops


Retail, Marketing and Advertising Technology, B2B

Target Audience

Brand Marketers, B2B Marketers


Ad Age, ANA
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