Ad Age Custom Webcast: Pizza Press and One Dot Two Dots: A Brand Font Story
Jake Harvey of advertising agency Crispin Porter & Bogusky, will discuss how his client, Domino's, reinvented itself to better serve modern customers, highlighting Pizza Press, a custom brand font created with Monotype's Terrance Weinzierl.
In order to serve an increasingly mobile-first audience, Domino’s needed a series of modular fonts that could be stacked in multiple ways, allowing designers to use them not only in mobile apps, but also creatively on pizza boxes, in-store and online. Join the webinar to hear this brand font story and to learn how the right font can help modernize and revitalize a brand.
Sponsored by Monotype.
Thursday, November 8, 2018 at 1:00 pm to 2:00 pm
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