Ad Age Webcast: How Agencies Can Ensure Long-term Success
According to the Ad Age Agency Report 2019, U.S. agency revenue rose a mere 1.7% in 2018 – “the weakest growth since the ad market emerged from the recession.” What’s to blame? The agency industry has experienced a series of seismic shifts in the past couple of years - including increasing merger and acquisition activity, the introduction of Big 4 consultancies and evolving brand expectations.
In this webinar, we’ll explore the continuing evolution of the agency and the new paths to growth that have emerged. Jon Bourke – CEO of Encompass Digital – will take a closer look at where we’ve come from, where we’re going and what a C-Suites top priorities should be as they navigate murky waters. You’ll learn:
- The impact of consultancies, acquisitions and new operating models on the industry
- What growth and profitability looks like for agencies today
- Key operating benchmarks and KPIs to monitor in preparation for growth
Thursday, August 15 at 1:00 pm to 2:00 pm
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