Best Practices in Cannabis Marketing for 2019
Legal cannabis has arrived. But with seemingly endless opportunities coming into focus for marketing professionals in our nascent industry, it can be hard to know where to spend your time, money and energy when bringing the next great cannabis product or service to market.
With new legal frameworks and regulations, marketing and communications professionals often find themselves working harder than they need to, spending too much on simple execution, and often finding their campaigns don’t earn the proper reach for the investment.
Cannabis companies continue to struggle for access to traditional marketing channels like digital advertising, social media, and mainstream publications. Not to mention, cannabis still faces a huge branding issue as the stigma still pervades.
Join us for a deep, candid conversation with the top local minds in cannabis marketing, communications, and public relations. This panel discussion will be expertly moderated by Victor Pinho, California Director, Cannabis Marketing Association.
Thursday, February 21 at 6:00 pm to 8:00 pm
WeWork Seaport 77 Sleeper St, One Seaport Ln, Boston, MA 02210
Login to Ad Age Advertising Events Calendar
Login to interact with events, personalize your calendar, and get recommendations. If you already have an Ad Age account, please create a separate login and password to access the industry calendar.