Blurred Lines: The Convergence of Direct-to-Consumer and Wholesale Advertising
Retail brands that sell through a Direct-to-Consumer program alongside their wholesale commitments face unique challenges.
How do you coordinate advertising strategies?
What is the right product mix?
What role can co-op funding play?
And where does Amazon fit in?
We'll chat with retail advertising leaders including Andy Berks (Product Director, ASOS and former Google Industry Head) to explore how brands can apply effective, data-driven strategies across DTC and wholesale in a rapidly changing retail world.
Wednesday, June 26 at 6:00 pm to 10:00 pm
Ace Hotel, The Britannia Room & Rooftop Terrace 100 Shoreditch High St, Hackney, London E1 6JQ, UK
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