Digiday Hot Topic: Advanced TV
The dumb box has given way to the smart, internet-connected TV -- and TV advertising is following suit. From TV network programmers to new tech platform giants, there is a race to capture and own a share of the advertising dollars that are increasingly flowing into ad-supported streaming video environments. But change doesn’t come easy. TV ad buyers and sellers are grappling with issues ranging from unified measurement to addressable TV -- not to mention selling media in a way that TV sales organizations never had to.
At Digiday Hot Topic: Advanced TV, we'll go deep to examine all of the opportunities and challenges in TV advertising as TV ad sellers aim to marry the best of TV with the best of digital.
Thursday, August 22 at 8:30 am
SUNY Global Center New York, NY
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