Digiday Hot Topic: Email for Publishers
No matter what publishers are pivoting to, one channel has remained constant: email. With no algorithms to worry about and a track record of converting readers to paying customers, publishers have long recognized its value and know they need to master it. But between GDPR, increased inbox competition and advertising headaches, email today is not for the faint of heart.
At Digiday Hot Topic: Email for Publishers, we’ll go deep on everything publishers need to know in order to wring the most value out of this important channel. Join us to dive into audience development, building great newsletter products, revenue generation and partnering with advertisers and leave armed with everything you need to maximize your email strategy.
Monday, October 7
SUNY Global Center New York, NY
Login to Ad Age Advertising Events Calendar
Login to interact with events, personalize your calendar, and get recommendations. If you already have an Ad Age account, please create a separate login and password to access the industry calendar.