The Vertical Series: Automotive
Product Innovations & Marketing Evolution - How are auto companies keeping “drivers” in the brand?
Today’s most innovative brand leaders share insights on connecting with consumers as digitization, increasing automation, and new business models revolutionize the industry. Diverse mobility, autonomous driving, electrification, connectivity and vehicle sharing present both great risk and great opportunity for the auto industry: while we expect the overall value pool to grow to $6.6 trillion in 2030 from $3.5 trillion today (McKinsey 2017), traditional technologies and business models are expected to decline (from 98 percent of the market today to 50 percent in 2030). To survive and thrive in this changing environment, auto industry incumbents will need to master data monetization for both revenue and cost, forge innovative partnerships and grow through digital best practices. We will address:
1.Product innovations impacting marketing budgets now and those that will impact it in the next five years
2. How an OEM makes it onto a prospective car buyers consideration list
3. Sustaining brand loyalty & engagement in a world where consumers are digitally empowered
4. How OEMs and their agencies are working together to evolve their approach to media in light of today’s complicated consumer journey
Tuesday, November 13, 2018 at 8:30 am to 10:30 am
Helen Mills 137 W 26th St, New York, NY 10001
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