The Vertical Series: Finance
Financial advertisers are facing consumer behavior changes including the evolving mobile habits of younger audiences. Additionally, the financial services space is challenged with loss of trust, and disruption from cryptocurrency platforms and technology. Finally, emerging technology like AI and blockchain will transform the future of banking. This panel will discuss why advertising is an important asset in addressing some of the major cultural shifts financial brands face. Specifically, our panel will communicate how they are confronting the shift in mobile trends, by reducing friction on the path to conversion and using creative that enhances engagement to drive success.
Thursday, November 1 at 8:30 am to 10:30 am
Helen Mills 137 W 26th St, New York, NY 10001
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