VIBE MARKETERS FEST
Emergence of digital technologies and platforms has brought about a paradigm shift in consumer behaviour, compelling marketers to adapt accordingly. The convergence of marketing and technology now presents limitless possibilities.
The 2nd Annual Vibe Marketers Fest Middle East will deep dive into the new age of MarTech, talking about how to build a MarTech stack that fits your organisation, building the tech-driven marketing team of the future, data-driven marketing to acquire, analyse and activate amongst other tech and leadership focused topics.
We have also allocated the second day exclusive to workshops, enabling delegates to get hands-on experience on the latest MarTech platforms including an exclusive session with David Raab, Founder of the CDP Institute on the capabilities of customer data management. The fest will also play host to experts from Novo Cinemas, Talabat, Union National Bank, Accor, Sky, Landmark Group, OSN among others.
Topics to be discussed at the forum will include:
Build a successful MarTech stack and generate ROI
Implement better Customer Value Management (CVM) and loyalty with analytics
Empower sales and marketing through conversational AI
Harness data, CDP, dashboards and analytics to gather customer insights
PANEL Discussion: Building the tech-driven Marketing team of the future
Account-based Marketing (ABM): Focus on your high-value clients
Invest in marketing automation, email and CRM as an effective MarTech tool
Use AR and VR to drive experiential marketing
WORKSHOP: Customer Data Platforms (CDP) – Why is it critical for your business?
Wednesday, November 6, 2019 at 8:00 am to 5:00 pm
Login to Ad Age Advertising Events Calendar
Login to interact with events, personalize your calendar, and get recommendations. If you already have an Ad Age account, please create a separate login and password to access the industry calendar.