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Founded in 1917, the American Association of Advertising Agencies (4A's) is the national trade association representing the advertising agency business in the United States. 

Its membership produces approximately 80 percent of the total advertising volume placed by agencies nationwide. Although virtually all of the large, multinational agencies are members of the 4A's, more than 60 percent of our membership bills less than $10 million per year.

The 4A's is not a club. It is a management-oriented association that offers its members the broadest possible services, expertise and information regarding the advertising agency business.

The average 4A's agency has been a member for more than 20 years, and a dozen agencies can trace their memberships back to the group of 111 agencies that founded the AAAA in 1917.

Upcoming Events

DigiMarCon India 2019 - Digital Marketing Conference & Exhibition

DigiMarCon India 2019 is your chance to ... - Hear from some of the most audacious and thought provoking speakers in the digital marketing industry. - Gain...

October 16, 2019
Decisions 20/20

As an industry - and as a nation - the decisions we make today at the intersection of media, data, technology and privacy will shape our work and our lives...

March 25, 2026

Recent Events

4A's Management Practitioners Forum

Monday, April 15, 2019


Tuesday, February 5, 2019

Rise & Shine

Thursday, October 18, 2018

Management Practitioners Forum

Friday, April 15, 2016

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